Every now and then, I get an invite to a surprise birthday party or a trip to a secret location. But I never get invited to those super-secret gigs and gatherings. That is … until now! Our client asked us to help them with a very exclusive mystery event. It took place at the UL library – Senate House – yesterday evening and it was impressive!

Sir Richard Branson himself kicked off the three minutes long 270 degree fully immersive 3D projection celebrating the launch of the new Virgin Money banks. Set against three walls of the inner courtyard, the projection took us on a journey through Virgin brand story. There were space ships, trains, planes and hot air balloons, all in 3D. It ended with a visit to a branch of Virgin Money bank.

Just as an FYI, the entire show was put on to support the ’40 Years of Better. Now in a bank’ campaign. Have you seen the TV ad?

Watch my short video below (It was shot on my iPhone):

Not bad, huh?

And here is the superb official video: