I know, this is no news anymore – at the end of the day a lot has been written about this app so in case you haven’t heard Twitter introduced its innovative mobile service Vine, an app that lets you capture and share short looping videos.
Did you give it a go? Similar to tweets, Vine is built around brevity with videos capped at six seconds. It allows you to stop and start the recording instantly simply by touching your mobile screen. This allows you to create a frame-by-frame montage of images or animations on the go. Continue reading
Are you a recent graduate looking for a PR job in London? The PR agency where I work is holding a Graduate Assessment Day!
With the view of hiring at least a couple of new grads, there is a good chance for you to land an exciting job at an international PR agency and get lots of experience right from the start. Continue reading
With more than 340 million tweets posted every day, it is impossible to read everything. Even if you follow just under a thousand people, the level of tweets they share creates a lot of noise in your Twitter feed. To cut through this noise and avoid information overload, you need a filter that would help you eliminate all irrelevant tweets so you see only the tweets you want. The best way to do this is to organise the people you follow into Twitter lists.
Twitter lists help you organise the people you follow on Twitter into relevant groups. These lists can be private or public and you don’t have to follow the Twitter users to be able to add them to your lists. Once you create your lists, all you have to do is click on the list and it will show you the tweet of only people within that list. Continue reading
Recently, Instagram banned its photos from being seen in tweets. This has caused a major frustration among usInstagram users who like to share photos with our Twitter followers.
Now, Twitter is rolling out a new feature that mimics Instagram’s popular photo editing software. This move signals a deepening rift after Facebook outbid Twitter to buy Instagram in April this year. Continue reading
It’s that time of year again when companies reflect upon the achievements and events of 2012. Twitter has done the same and with access to some incredible data, its ‘2012 Year in Review’ is pretty amazing. Continue reading
Google has also compiled its annual Zeitgeist lists and revealed the most-searched for terms in the UK over the last 12 months.
Surprisingly, the Olympics didn’t make in to the top! According to Google, the most searched-for term this year was the Euro 2012. The second most searched for term was Olympic Tickets. Third was Whitney Houston, followed by Kate Middleton. Continue reading
So, imagine this: I’m watching the XFactor and bang … there it is – this really cool advert for the new Samsung Chromebook. It looks exactly like Apple’s 11-inch MacBook Air and can do so many exciting things as well … so they claim in the ad. But the price is only £229!
Quick Google search and here I am, on their website … I’m sorry Google, seriously, there is a massive typo – I know, I’m not perfect but common. Please stop using Google translate … it’s embarrassing.
Did you mean … “is LESS than”? Wait … how thin is it, again? 17,5 inches? WOW! Not paying £229 for that… Continue reading
The Wall Blog has published this really handy infographic that is packed with great Twitter stats. The huge disparity between Twitter’s 500 million registered users and the 140 million active users is quite shocking. Here are some other key stats:
- Twitter gets 300,000 new visitors every day
- 1 million accounts are added to Twitter every day = 11 accounts are created every second (Wow!)
- Women dominate Twitter with 55%
- The average Twitter user has 27 followers (Liking this as I’m way above the average)
- UK is second after the US in the popularity of Twitter
- On a busy day, people posts about 175 million tweets
See more stats below:
Working with bloggers has never been easy. It takes a long time to build strong relationships with them, most likely because there is no clear “how-to” strategy that works for everyone in any situation. And then also, some PR people just simply don’t have the time.
Having great relationships with bloggers is key, though, because if you have them on your side they can help you pass your message onto their audience and encourage them to support your brand. This support comes very handy during a crisis or when you need them to get involved with an issue.
Here are some tips:
- Forget using mail merge to push out your story to a long list of blogs and focus on selecting a handful of bloggers to whom your story is relevant
- Know your audience. Find out what the bloggers write about, what they like and who follows them. In your pitch, be personal and try to engage them early on.
- Be organised and timely, and have all supportive material ready. Don’t forget that 9 out of 10 bloggers have a daytime job and they won’t wait until you get the relevant assets from your client or designer.
At Citigate, we have great experience with blogger relations and blogger events. If you’d like to hear more, please get in touch with us at firstname.lastname@example.org.
I wrote this article for our Citigate Digital Roundup newsletter – check out the latest issue now and subscribe.
Online community managers and digital specialists already know that social networks compete for users by introducing new design features at least once every year. Most recently, Twitter has unveiled a new look for profile pages that feature a header image and added a new tab “Me” to the existing “Home”, @Connect and #Discover tabs. Continue reading